Get ready to pay to watch certain TikToks
TikTok has become quite the cash cow for a bunch of creators over the years, and the company is still looking for more ways for its users to make money. The ByteDance-owned video-sharing app is introducing some more monetization options for users, and this includes paywalled TikToks.
This concept isn’t all that new. Instagram has subscriber-only content. A user can pay a certain fee each month to a creator to see their exclusive content like pictures, videos, Reels, and Stories.
There may be paywalled TikToks in the future
Right now, information on this is still scarce, so you’ll want to take this with a grain of salt. According to The Information (via The Verge), TikTok could let users charge for the ability to watch some of their content. We don’t know too much about how this is going to work just yet, but it’d make sense if it was similar to Instagram’s method.
It looks like the minimum you could pay would be $1 for the content, but the creator might be able to choose how much they want to charge. While having that freedom is neat, putting too high of a price for content is the best way to lose followers. In any case, this will provide another way for people to earn money.
By extension, it’s also another way for the platform to make some extra cash as well. If the company does this, then we see a lot of money for TikTok in the future. There are a ton of well-sought-after creators on the platform, and there are a lot of people who’d gladly pay to watch their videos.
With this, you can bet that people are going to be creating a lot more for the app in order to monetize their content. Now, we have to admit that a fair chunk of the content on TikTok is lewder in nature. This means that we can probably expect there to be an uptick in similar content.
TikToks could change the creator fund
TikTok is also reimagining its creator fund. Back in 2020, the company announced a $1 billion reserve of money to pay creators over three years. While it’s helped many creators finance their obligatory Teslas (or Lamborghinis), many users only gained a few dollars for millions of views.
The company wants to change that, but it doesn’t look like it’s going to create a larger pool of money. From the looks of it, it seems that the company will reduce the number of people who can receive a payout. The company may raise the minimum number of followers to 100,000. Also, it might pay money to people who post longer videos. Most of the “Toks” that we run into are under 1 minute, but the company could reward people who put more time in and makes longer videos.
At this point, it seems that TikTok is only considering this, so we can’t say it’s going to do this for sure.