Samsung receives record-breaking pre-orders for Galaxy S23


Samsung has received record-breaking pre-orders for the Galaxy S23 series in its homeland South Korea. According to local sources, the company received 1.09 million pre-orders for the new Galaxy flagships in the country. The devices broke pre-order records in India as well.

Samsung unveiled the Galaxy S23 lineup on February 1. While pre-orders began immediately after launch in most markets, the company kept fans on its home turf waiting until February 7. The pre-order period in South Korea ran until this Monday, February 13. During those seven days, as many as 1.09 million people in the country ordered the new Galaxy smartphones. The previous record was 1.01 million set by last year’s Galaxy S22 series over eight days.

Unsurprisingly, the Ultra model is the crowd favorite once again. The Galaxy S23 Ultra has accounted for about 60 percent of overall pre-orders (650,000 units). The base Galaxy S23 accounted for 23 percent of pre-orders, while the Galaxy S23+ captured the remaining 17 percent share. This has been the trend in recent years. The Plus model has been the worst-selling device in the lineup. Perhaps that is why Samsung is mulling canceling it altogether next year, launching only two Galaxy S24 models.

Samsung’s pre-order promotions may have also helped drive Galaxy S23 Ultra sales. The company offered a 44mm Galaxy Watch 5 Bluetooth model for free to anyone who pre-ordered the 1TB storage variant of the phone, which is priced at KRW 1,962,400 (approx. USD 1,530) in South Korea. All buyers also got the SmartThings Station for free, along with a discount coupon for the Galaxy Buds 2 Pro. This is on top of the free storage upgrade that Samsung is offering in most markets.

The Galaxy S23 series broke the pre-order record in India as well

Samsung’s latest flagships aren’t only popular in its home country. The word of mouth is very strong and is helping drive sales globally. The phones received record-breaking pre-orders in India as well. While we don’t have the total numbers, the Galaxy S23 trio reportedly received 1,40,000 pre-orders in the country within the first 24 hours. That’s twice as much as the Galaxy S22 series last year.

This overwhelmingly positive response from the public may help Samsung achieve its Galaxy S23 sales target this year. The company is looking to sell at least 26 million units of the three models combined, about ten percent more than the Galaxy S22 series. It’s an ambitious target considering the current market situation. Time will tell whether the Korean firm manages to sell that many Galaxy S23 phones by the end of 2023.


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